craft alcohol business marketing

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The craft beverage market has been growing at an enormously fast rate for several years now.  The fact that the Big Producers are scrambling to create new products, and buying up craft producers and distributors in an effort to hold back the tide is evidence of that.

And now, in the midst of a pandemic that has set the craft industry on its head as owners are trying to find ways to get to their customers, there are even more challenges.

In your business, you’ve enough to contend with. Licensing, permits, equipment and supplies, staffing, financing, tasting rooms, the list goes on seemingly forever.

You make amazing beverages, and your friends and your customers say it’s amazing.

  • Do you have a raving fan base who evangelizes to anyone who will listen about how amazing your products are?
  • Is your product selling out as fast as you can bottle it? Or even before you can bottle it?

The thing is, marketing isn’t just about putting up a website and Facebook or Instagram page and posting about what is going on.

Or even local advertising in newspapers, on billboards and on television.

These have their place, but what to use, and when? Should you expand to new markets, or focus on the one you have now? What about promotions? Shelf space? Collaborations?

So many things to consider.

What can nail all that down is a plan. And a process. What do you do, and when do you do it? I’d like to help.

Can we talk? Set up a consultation and let’s have a conversation.

As a marketing specialist, and as owner of, I’ve seen many craft beverage companies start, and sadly, seen some not make it. More often than not, the ‘failure to thrive’ happened because of a lack of a marketing plan.

Regardless of whether you decide to work with me or not, I can help you create new ideas, set new goals, and come away from our talk with some fresh perspective and ideas you can implement right now to help sell more of your products and get more people to find you.

Take the next step

Craft Beverage Consulting Services

We can help you create and implement your craft beverage marketing going forward.

Business Analysis

We’ll lay out your business and market and find the best ways to reach your base

Marketing Planning

Together we will find the best mix of online and offline marketing to get the most effect.

RoadMap & Execution

When we have the plan worked out, we will have a roadmap and set it all to working

Get In Touch

7665 Lyman Rd
Kaleva, MI 49645
+1 919 892 5454